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What’s new at SM Supermalls? Rediscover every day with the ultimate home to many firsts

Home is comfortable. But with nothing new to try and experience, home can feel ordinary. With SM Supermalls, your everyday life never gets dull! From first-in-the-Philippines dining experiences to new and excitingly fresh shopping destinations, SM Supermalls elevates your everyday adventure by bringing local excellence and world-class sensations closer to you. Whether you’re craving to try out international flavors, aiming to discover rising local gems, or wanting to immerse yourself in cutting-edge lifestyle trends—SM Supermalls is your ultimate home to many exciting firsts.

Home to Authentic Italian Flavors

The finest flavors of Italy are now closer than ever! Rossopomodoro debuts its renowned Neapolitan pizza with its signature charred crust, creamy mozzarella, and San Marzano tomatoes as it opens its first-ever home in Asia at SM Mall of Asia (MOA). Meanwhile, Osteria Antica opens its doors at Level 6, Podium Social – SM Podium, serving authentic Italian dishes crafted with time-honored techniques, set against an equally breathtaking backdrop of interiors. 


Home to Korean and Taiwanese Cuisines

Welcome the richness of East Asian culinary innovations with these exciting new dining destinations. Du Hsiao Yueh headlines its time-honored techniques with its heritage Tainan-style Dan Zai noodles, while Maple Tree House serves popular Korean meals featuring premium grilled BBQ, both located at SM MOA. At SM Podium, Paldo offers an authentic Korean fine dining experience, specially curated by a masterful chef from Korea. Lugang Café, renowned for its authentic Taiwanese cuisine and exceptional dining experience, is excited to announce the grand opening of its first-ever branch in SM Seaside City Cebu. Cebuano diners can now savor the celebrated flavors such as Three-Cup Chicken, Steamed Xiao Long Bao and Crispy Chicken that have made Lugang Café a beloved name. Meanwhile, Leo Pizza at SM City Fairview redefines comfort food with its unique K-style pizza rendition.

Home to World-class Food Sensations

In SM Aura, the obsession for food just got more exciting with Philippines’ freshly launched, first-ever Burger & Lobster, bringing London's iconic surf-and-turf duo to local food lovers. 

Home to Newly Launched Classic Favorites

In SM City Lipa, Subway welcomes its first branch in SM Supermalls, Batangas, offering stacked, flavor-packed subs for Batangueños to enjoy. While at SM CDO Downtown, Barkadahan Grill opens its newest store, serving Filipino classics and time-tested comfort food.

Home to Clothing and Fitness Essentials

Everyday essentials for your first-time hobbies and elevated fashion statements are here at SM Supermalls. For our fashion-forward shoppers, Hechter Paris brings French high fashion to SM Seaside City Cebu, offering tailored, effortless clothing, headlining with the minimalist, contemporary styles of The Editor’s Market in SM MOA. For our more active go-getters, Juego delivers high-performance sportswear and athletic gear designs at SM City Fairview.

Home to Coffee and Frozen Treat Lovers

Coffee and dessert lovers will find new favorites with exciting openings across SM Supermalls. Tah-me Frozen Yogurt debuts at SM Seaside City Cebu, serving specialty yogurt known for its distinguished creamy and tangy fusion of flavors. Swirl Studio at SM City Fairview delights with customizable desserts, while Coffee Spot offers specialty brews made from premium-sourced beans, perfect for connoisseurs. For the first time in SM, Hoshino Coffee introduces its famous hand-dripped coffee and fluffy soufflé pancakes—straight from Japan to SM J Mall!

Home to Firsts Yet to Come

Zubaibai Seafood Restaurant, an exciting seafood destination, is set to make waves for the first time in SM Supermalls—coming soon to SM CDO Downtown! Nine Pot is set to bring its signature Taiwanese hot pot to SM City Clark, while ramen and sushi lovers can look forward to Yuki-Kun and Ramen Nagi, both opening their first-ever Cebu branches at SM J Mall. For dedicated café lovers, The Matcha Tokyo is coming to SM City Clark, serving authentic and high-quality ceremonial-grade matcha and matcha-infused desserts. Meanwhile, Salon de Thé, a refined café extension of French Baker, is set to open at SM J Mall, offering an elegant escape with a delightful serving of French patisserie. Beyond dining, SM Supermalls continues to introduce new activities to explore with iSwing Golf Arena—an indoor golf experience at SM J Mall.
With unlimited shopping destinations and endless first-time experiences to enjoy, SM Supermalls brings the world closer to you, making every visit fresh, exciting, and unforgettable. SM Supermalls—redefining what it means to experience the world for the first time as your ultimate home to many firsts!

Download the SM Malls Online App on the Apple App Store and Google Play for exclusive deals and promos.

Stay updated with the latest #HomeOfFirsts news and events by visiting www.smsupermalls.com and following @smsupermalls on all social media platforms.


SM Supermalls #HomeOfFirsts 

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM. 
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